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Built-in CRM

The CRM made just for insurance agents.

It already knows birthdays, turning-65 dates, renewals, households and policies. Turn on the lines you sell and it shapes itself around your business.

app.pocketknife.site
Pocketknife screen
Pocketknife on iPhone
Pipeline

Every lead from New to Sold.

Move clients across the pipeline as you work them. Every move is logged, and workflows turn each step into a dated follow-up.

  • Six stages, every move logged
  • Workflows for new clients and reviews
  • Custom fields, tabs and templates
app.pocketknife.site
Pocketknife screen
AI

Pocketknife tells you who to call today.

Birthdays, clients turning 65, renewals and at-risk policies show up every morning. Ask your CRM in plain English and the list appears.

  • Today list picked by AI
  • Ask your CRM in plain English
  • Draft texts and emails with AI
app.pocketknife.site
Pocketknife screen
Leads

Every lead vendor in one pipeline.

Connect as many vendors as you buy from. Each gets a private link or email address, and you see leads, sales and cost per sale for each one.

  • Unlimited lead sources
  • Tagged by source automatically
  • Cost per sale by vendor
app.pocketknife.site
Pocketknife screen

Step-by-step training

Watch how it works

Training · CRMYour CRM pipeline0:54Your CRM pipelineThis is my pipeline. Every client sits in a stage, from new lead, to contacted, to appointment set, quoted, and sold.
Training · CRMAsk your CRM0:46Ask your CRMEvery morning, the Today tab has already picked who I should call, like birthdays, renewals, and clients turning sixty-five.
Training · LeadsConnect your lead vendors0:48Connect your lead vendorsOn the Leads page, I can add as many sources as I buy from, all at the same time.

Run your whole business from one place.

We set up your carriers, licenses and website for you, and walk you through it.

Video